A wide range of workshops in the Salotto Franciacorta, Vinitaly 2014; keywords: quality, export, promotion
Napa, 3 April 2014 – Franciacorta will be taking part in the 38th annual Vinitaly 2014 event along with a large number of its producers, who are, as always, united by passionate commitment to excellence. In little more than 50 years the Consorzio has made it possible for Franciacorta appellation to achieve global recognition as the elegant expression of a growing area and a wine that displays absolute quality and superb character.
In all, 63 wineries will be present, with 47 of them inside the Palaexpo Regione Lombardia (North side, 2nd level) and another 16 in external pavilions. During the four days of the fair, the wineries will convey “the Franciacorta experience” to many Italian and foreign wine-sector professionals who will naturally be attracted by Vinitaly 2014, Italy’s most prestigious wine fair. They will be offering their finest exemplars of Brut, Satèn, Rosé, and Pas Dosé styles of Franciacorta, in addition to the Millesimati (vintage-dated) and Riservas.
“After an extremely active calendar for the first three months of 2014, most of it spent in markets outside Italy, Vinitaly gives us the priceless opportunity to strengthen our position in our home country and to make new friendships to help us continue to spread the Franciacorta culture and tell wine enthusiasts about our wine and all many upcoming events we have planned for next months.” remarked Maurizio Zanella, President of Franciacorta.
This year too, the Consorzio and its member producers will be welcoming visitors in the Salotto Franciacorta, set up inside the Franciacorta display space in the Lombardy Pavilion (Palaexpo, second level, stand B-C 16), with a rich programme of diverse events for a wide range of interests. The focus will be on new trends in that marketplace, distribution networks developments, and brand-new initiatives of the Consorzio in the export sector. Each one of the events promote the culture and the fine wines and food of Franciacorta region.
Franciacorta area in the Padiglione Lombardia (Palaexpo) comprises over 1,500 square meters of space; it can be reached by escalators A1 on the north side or by the lift near the “Cangrande” entrance, where visitors with Franciacorta Pass will enjoy priority.
Below is the list of the meetings and tastings in the Franciacorta area’s calendar:
SUNDAY 6 APRIL
1.00pm: Intravino annual meeting: Franciacorta will host the annual meeting of the well-known Intravino wine blog, during which its representative bloggers will meet their readers toasting with Franciacorta.
31.30 – 5.30pm: Wine business strategies 2014-2015 – Executive Roundtable
New trends in the marketplace, winery’s internationalization and competitive strategies: a comparative look at companies and institutions. This session, open to press, is organized by Fiera Milano, International Business, in collaboration with the Consorzio Franciacorta and the Lombardy Region. It is targeted to the wine-sector CEOs and executives, and moderated by journalist and author Nicola Dante Basile. Only with invitation. Requests to Anna Formicola – Tel. +390684541296 – E-mail: email@example.com
MONDAY 7 APRIL
12.00-3.00pm: Brunello and Franciacorta: winning promotional models
Fabrizio Bindocci, President of Brunello di Montalcino, Maurizio Zanella, President of Franciacorta, and Riccardo Ricci Curbastro, President of FederDOC, will explore systemic-based strategies for promoting Italy’s treasures abroad. Moderator will be Davide Paolini, journalist and radio host. A tasting will follow, pairing wine with the creations of Chef Lorenzo Tagliabue and with classic dishes to Montalcino. For press only. Reservations necessary, contact firstname.lastname@example.org
TUESDAY 8 APRIL
1.30-3.00pm: Franciacorta at table: Chefs Stefano Cerveni and Vittorio Fusari will unveil two dishes that will reveal to fine food-lovers the secrets of using Franciacorta in the kitchen. Nicola Bonera, 2010 Best Sommelier of Italy, will propose the best wine pairings. Broadcasting the workshop is Fede&Tinto of Decanter Radio Rai 2. Limited seating capacity,previous reservation. email@example.com
WEDNESDAY 9 APRIL
1.00-2.00pm: New frontiers for Satèn: venerable vintages, classic disgorgements, and new interpretations
This sensory adventure will explore the cellar potential of a wine usually prized for its immediate drinkability. Tasting leading by Nicola Bonera. Open to public, by previous reservation. Contact: firstname.lastname@example.org
The 47 producers present in the Lombardy Pavilion (north side, 2nd level):
Antica Fratta, Azienda Agricola Fratelli Berlucchi, Barboglio de Gaioncelli, Bariselli Gabriella, Barone Pizzini, Berlucchi Guido, Betella Franciacorta, Biondelli, Borgo La Gallinaccia, Bosio, Ca’ del Bosco, Cantina Chiara Ziliani, Castello Bonomi Tenute in Franciacorta, Castelveder, Cavalleri, Clarabella, Faccoli Lorenzo, Ferghettina, il Mosnel, La Fiòca, La Fiorita, La Montina, La Torre, La Valle, Lantieri de Paratico, Le Cantorìe, Le Marchesine, Le Quattro Terre, Marzaghe, Mirabella, Monzio Compagnoni, Pian del Maggio, Plozza Ome, Quadra, Ricci Curbastro, Riva di Franciacorta, Romantica, Ronco Calino, San Cristoforo, Santus, Solive, Tenuta Montedelma, Tenuta Moraschi, Vezzoli Giuseppe, Vezzoli Ugo, Vigna Dorata, Villa Franciacorta.
The 16 producers in outside pavilions:
Bellavista PAD.7 B3/B4, Bersi Serlini PAD.6 E1, Cascina San Pietro PAD.8 G7, Castel Faglia PAD.5 E5 G.D.O CAPETTA, Castel Faglia Monogram PAD.4 C4 Ho.Re.Ca, Castello di Gussago La Santissima PAD.7 D5 DISTILLERIE FRANCIACORTA, Contadi Castaldi PAD.7 B3/B4, Corte Aura PAD.6 C6, Derbusco Cives PAD.7 B3/4 CUZZIOL, Lo Sparviere PAD.8 F4 VINTRADING, Monte Rossa PAD.6 B6, Montenisa PAD.7 D2 ANTINORI, Riccafana PADIGLIONE 11 STAND E5 G6, Sullali PAD.7 B3/4 CUZZIOL, Uberti PAD. 7 B1, Villa Crespia-Muratori PAD. 7 B5.